Message in a Bottle’s media relations team supported the launch of the French hotel group Mama Shelter Lisboa’s first clothing line.
Message in a Bottle, in collaboration with Mama Shelter Lisboa, developed a comprehensive media relations strategy. This strategy focused on selecting a diverse range of media outlets, from mainstream to lifestyle, to cover the launch event. The approach also included securing exclusive interviews with the General Manager of Mama Shelter Lisboa and engaging digital influencers to boost brand visibility and social media engagement.
The media relations team meticulously planned and executed the strategy, inviting key media outlets and digital influencers to the launch event. Exclusive interviews with the General Manager were arranged, and a dedicated Press Kit was created to provide comprehensive information about the new sportswear line. The team monitored the event to ensure seamless execution and to capture all relevant media interactions.
The launch of Mama Shelter Lisboa’s sportswear line was successfully supported by a well-coordinated media strategy.
