Mama Shelter Lisboa’s Sportswear Line Launch: A Media Relations Success

  • AGENCIES:
  • Message in a Bottle
  • 01. ENQUIRY

    Message in a Bottle’s media relations team supported the launch of the French hotel group Mama Shelter Lisboa’s first clothing line.

    02. IDEATION

    Message in a Bottle, in collaboration with Mama Shelter Lisboa, developed a comprehensive media relations strategy. This strategy focused on selecting a diverse range of media outlets, from mainstream to lifestyle, to cover the launch event. The approach also included securing exclusive interviews with the General Manager of Mama Shelter Lisboa and engaging digital influencers to boost brand visibility and social media engagement.

    03. EXECUTION

    The media relations team meticulously planned and executed the strategy, inviting key media outlets and digital influencers to the launch event. Exclusive interviews with the General Manager were arranged, and a dedicated Press Kit was created to provide comprehensive information about the new sportswear line. The team monitored the event to ensure seamless execution and to capture all relevant media interactions.

    04. RESULTS

    The launch of Mama Shelter Lisboa’s sportswear line was successfully supported by a well-coordinated media strategy.

    • The event garnered significant media coverage across a range of platforms, and the involvement of digital influencers effectively heightened brand visibility and engagement on social media.
    • The Press Kit further facilitated media outreach and coverage following the event.