Peru Social Influencer Fam Trip – Travel Lifestyle Network

Case Study: Peru Social Influencer Fam Trip

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Year

2018

Type

Social Media

Agency

GEOCM

Client

PromPeru

Market

South Korea

Objective

GEOCM organized Peru FAM trip with key social influencers from December 4th to December 14th, 2018.

Actions

Three influencers with over 230,000 followers – Jun Woo Park, Dalkom.J and Blackdia visited Cusco, Lima, and Amazon in Peru for the gourmet, luxury, and lively culture theme trip.

Results

Total of 109 postings were published and received over 363,672 interactions. Through this fam trip, prospective travelers could see diverse aspects of Peru in their most preferred channels.