GEOCM organised a Peru FAM trip with key social influencers from December 4th to December 14th, 2018.
The project was conceived to leverage the influence of key social media personalities to showcase Peru’s diverse offerings, including its gourmet, luxury, and cultural experiences. The aim was to enhance visibility and engagement with potential travellers by creating compelling content across popular social media channels.
Three influencers with a combined following of over 230,000—Jun Woo Park, Dalkom.J, and Blackdia—visited Cusco, Lima, and the Amazon in Peru, focusing on gourmet, luxury, and lively cultural themes.
Through this FAM trip, prospective travellers were able to explore diverse aspects of Peru through their preferred channels.
