Peru Social Influencer Fam Trip

  • AGENCIES:
  • GEOCM
  • 01. ENQUIRY

    GEOCM organised a Peru FAM trip with key social influencers from December 4th to December 14th, 2018.

    02. IDEATION

    The project was conceived to leverage the influence of key social media personalities to showcase Peru’s diverse offerings, including its gourmet, luxury, and cultural experiences. The aim was to enhance visibility and engagement with potential travellers by creating compelling content across popular social media channels.

    03. EXECUTION

    Three influencers with a combined following of over 230,000—Jun Woo Park, Dalkom.J, and Blackdia—visited Cusco, Lima, and the Amazon in Peru, focusing on gourmet, luxury, and lively cultural themes.

    04. RESULTS

    Through this FAM trip, prospective travellers were able to explore diverse aspects of Peru through their preferred channels.

    • A total of 109 posts were published, generating over 363,672 interactions.