As the PromPeru Korea PR Representative Office, GEOCM organized the PromPeru Roadshow Asia 2016 at Lotte Hotel Seoul.
The project was conceived to strengthen Peru’s presence in the Korean market by fostering partnerships between Peruvian travel experts and Korean agencies. The ideation aimed to capitalize on the growing interest in Peru as a travel destination, using the roadshow to facilitate direct engagement and highlight the increasing trend in Korean tourism to Peru.
A total of 13 industry experts from Peru attended the event to meet with Korean travel agencies. Additionally, carriers such as LATAM Airlines Group, Air Canada, Delta Air Lines, and United Airlines participated in the workshop, providing presentations and offering giveaways for a lucky draw.
PromPeru highlighted that the outbound travel rate from Korea to Peru had increased by 73.4% over three years and expressed its hope to continue collaborating on active marketing activities.
