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Case Study: PromPeru Roadshow Asia 2016

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Year
2012
Type
PR & Events
Agency
GEOCM
Client
PromPeru
Market
South Korea

Objective

GEOCM, as the PromPeru Korea PR Representative Office, held PromPeru Roadshow Asia 2016 at Lotte Hotel Seoul.

Actions

Total of 13 participants with high expertise of the industry from Peru attended the event to meet Korean travel agencies.
In addition, carriers such as LATAM Airliens group, Air Canada, Delta Air Lines and Unitied Airlines participated in the workshop along with presentation, as well as giveaways for lucky draw.

Results

PromPeru highlighted how the outbound travel rate from Korea to Peru has increased by 73.4% in three years and shared its hope to work along with active marketing activities.