GroupExpression was tasked with increasing brand awareness in the French market, boosting French-speaking Instagram followers, and generating positive brand discussions through an impactful video for Valentine’s Day. Air Transat traditionally focused on PR activities and was initially skeptical about influencer collaborations.
GroupExpression undertook the challenge of enhancing Air Transat’s brand presence in the French market, aiming to increase French-speaking Instagram followers and foster positive brand conversations through a compelling Valentine’s Day video. Despite Air Transat’s traditional emphasis on PR activities and initial hesitation towards influencer partnerships, GroupExpressions devised a strategy that showcased the effectiveness of digital content creation.
Execution involved influencers creating and editing the reel video during the aircraft’s turnaround in Paris, capturing the essence of Air Transat’s Valentine’s Day campaign. The video, crafted with professional finesse and authenticity, was then strategically promoted through the influencers’ communities.
The contest reels garnered impressive results, accumulating over 305,000 views, 7,000 comments, and 6,000 likes, showcasing its widespread appeal and audience engagement. Achieving an outstanding engagement rate of 4.52% based on the number of video views, the campaign effectively bolstered Air Transat’s brand awareness and engagement within the French market. The authentic and impactful video content resonated with viewers, reinforcing Air Transat’s presence and positive perception among its target audience.
