The first public broadcast of the Vienna Philharmonic Orchestra’s Summer Night Concert in Asia was held on the 26th of May, 2017, at Nanji Hangang Park in Seoul.
The project was conceived to promote Vienna’s cultural heritage and enhance its international image by broadcasting the renowned Vienna Philharmonic Orchestra’s Summer Night Concert in Asia. The ideation aimed to use the concert as a platform to engage with Korean audiences and foster cultural exchange, leveraging the orchestra’s prestige to create positive media narratives about Vienna.
A Vienna Philharmonic Orchestra Summer Night Concert was held at Nanji Hangang Park in Seoul.
The goal was to effectively communicate the concert details to target audiences in Korea through key media and to create positive stories about Vienna via press releases, feature articles, and interviews.
The open-air event was well-received by various media, including major newspapers, lifestyle magazines, and online platforms.
