CHICAGO (July 8, 2025) – The Travel Lifestyle Network (TLN), a global alliance of premier independent PR and marketing agencies specializing in travel and lifestyle, proudly announces the addition of three new member agencies to its growing network: Fox Communications in the United Kingdom, Kontextia in Argentina, and Promonde in Brazil. This strategic expansion enhances TLN’s ability to deliver integrated, on-the-ground expertise in key international markets and reflects the growing demand for regionally attuned, globally connected travel marketing.
“We are thrilled to welcome Fox Communications, Kontextia, and Promonde to our network,” said David Zapata, Executive Chair of the TLN. “Each brings a deep understanding of their markets, enabling us to offer clients more comprehensive support and insights in regions showing remarkable travel growth and opportunity.”
Fox Communications – United Kingdom
Fox Communications was founded in 2011 by Lysbeth Fox and, since then, has committed to delivering transformative campaigns renowned for creating meaningful connections and lasting impact. While luxury travel and hospitality is Fox Comms’ founding specialism, the agency has also expanded into the luxury lifestyle space, representing some of the world’s leading restaurants and wellness brands.
The UK’s outbound travel sector is showing consistent momentum, with the market currently valued at approximately £66 billion in 2024. While overall market growth is forecasted at a modest 1.3% in 2025, the steady rise in outbound travel signals a continuing appetite for international experiences –particularly among high-income travelers.
Kontextia – Argentina
Headquartered in Buenos Aires, with representatives in Chile and Colombia, Kontextia is a boutique language, marketing, and communications agency specializing in the Travel, Hospitality, and Lifestyle sectors. With a focus on delivering highly contextual and culturally nuanced marketing communications, it provides creative, integrated solutions—including translation, localization, PR, business development, and event management—to help global brands connect authentically and succeed in Latin America.
With 752,834 international departures in May 2025—a 48.9% increase from the previous year—Argentina is experiencing a rapid rise in outbound travel. Over 80% of travelers visit neighboring countries like Brazil, Chile, and Uruguay, along with other South American destinations. Beyond the region, popular choices include Western Europe—mainly Spain, Italy, and France—the U.S., Canada, and the Dominican Republic and Mexico.
Several recent policy changes – reduced taxes on outbound travel, improved access to U.S. dollars, and new open skies agreements – are fueling this surge, supported by a projected 5.5% GDP growth for Argentina in 2025. Key travel behaviors include high digital engagement, value-seeking preferences, and strong use of mobile platforms for planning and booking.
Promonde – Brazil
Founded in 2007, Promonde Travel Marketing is a leading Brazilian PR and sales representation company specializing in tourism, lifestyle, and hospitality. With a multidisciplinary and dynamic team, the agency connects international brands with the Brazilian market through strategic branding, public relations, storytelling, digital marketing, and tailored sales initiatives. Promonde represents luxury hotels, destinations, and DMCs worldwide, offering clients a deep understanding of local market trends and a powerful network across Latin America.
Brazil is Latin America’s largest outbound travel market, recording 12.8 million international trips in 2024 – an 18.5% increase over the previous year. Brazilian travelers are high spenders, averaging US$3,850 per trip, with luxury travelers reaching US$15,350. Notably, 72% of Brazilians intend to increase their travel budgets in 2025, underscoring the market’s appetite for premium experiences.
Top outbound destinations include the United States, France, Portugal, Italy, and Argentina, with a strong preference for regional travel—six of the top ten destinations are within South and Central America.
On the inbound side, Brazil welcomed 6.6 million international tourists in 2024, surpassing pre-pandemic levels and setting a national record. The country’s digital readiness is also striking: among middle and upper classes, smartphone ownership exceeds 97%, and social media penetration is 88%, making it a prime market for digital-first travel campaigns.
With the addition of these three powerhouse agencies, TLN now represents more than 20 key global markets, offering clients access to top-tier local expertise, cultural insights, and strategic communications in every major travel region.