FLAIR Inc. is a boutique marketing & communications agency specializing in public relations and sales promotional consultation, mainly for international luxury travel, fashion, high-jewelry, beauty and lifestyle brands.

FLAIR provides tailored media strategies to each client and maintains direct and strong contacts not only with Japanese media, but also with influencers, celebrities and wealthy individuals.

The agency was established in April 2009 by Akiko OKABE, a PR and marketing specialist whose prior experience includes Marketing & Sales Director for How Inc., a leading boutique PR agency, from May 1997 to December 2007.

FLAIR has developed expertise and service offerings unique among boutique agencies in Tokyo. We understand the importance of branding for the international luxury business, and we know how to take communications one step ahead with innovation and creativity.