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Say ‘Hello’ to your new customer…

person using MacBook Pro

It’s the Big Travel Bounce as post-COVID travellers worldwide consult their wanderlists and head off to make up for lost time. Hotel occupancies are rising, airlines have been caught short, the service industry is scrambling to catch up. But just who exactly are these people out there, getting ready to travel? What do they want […]

5 Realities facing the Tourism Industry this Tourism Month

people walking on street near concrete buildings

As the world celebrates Tourism Month this September and travel resumes after its Covid hiatus, five realities (both positive and negative) are shaping the travel and tourism industry globally, with indications that global traveller numbers only expected to exceed pre-Covid levels by 2024*.Here’s what’s been on our radar this Tourism Month: 1. Sustainable travel at the […]

Asia and the Gulf

people near temple during day

In the context of recovery of the tourism activity in France and globally, GroupExpression organised a thematic breakfast on the potential of Asian and Middle Eastern markets for French tourism. In collaboration with its two partners from the Travel Lifestyle Network, GHC Asia (Hong Kong) and AllDetails (Dubai), GroupExpression invited French tourism stakeholders on Wednesday, […]

A French Exchange

Eiffel Tower during night time

For the last 10 years, GroupExpression has been the French agency partner for the Travel Lifestyle Network (TLN). The TLN is a global collective of leading independent, like-minded PR and marketing communications agencies, providing specialist services to clients in the travel and lifestyle sectors. The network was created to share best practices and work seamlessly […]

Ibiza Workshops

Ibiza Workshops

Ibiza was presented as a destination for the whole year and with a wide tourist offer (nature, sports, culture, etc.) in front of the European and North American public.