Green Partnership and Community Engagement Create Positive Ripples in Media and Public Sentiment
How Anne Wild and Associates established a brand partnership to bring a cruise client’s global sustainability commitments to life at a grassroots level – earning local goodwill and international recognition. Anne Wild and Associates (AWA) was tasked with expanding and elevating Norwegian Cruise Line’s (NCL) global Sail and Sustain programme within the Australian market. The […]
Kenya is The Real Deal: Positioning Kenya as an Authentic and Immersive Travel Destination to New and Adventurous European
How The PC Agency skilfully crafted a multichannel marketing campaign, The Real Deal, effectively leveraging network partnerships and digital platforms to drive (and redistribute) tourism in Kenya on behalf of Kenya Tourism Board. Consumers are demanding more authentic, immersive experiences from travel brands. They want to get under the skin of a destination and come […]
Travel and Lifestyle Network (TLN) Welcomes Luxury Leaders LoveBrand and Flair, Expanding its Footprint to Japan and Mexico
September 18, 2023 — The Travel and Lifestyle Network (TLN), a global consortium of leading tourism and travel agencies, is excited to announce its partnership with two luxury industry titans: LoveBrand (LBN) and Flair. This collaboration marks a pivotal moment in the travel and lifestyle sector, as TLN broadens its horizons into Japan and Mexico. […]
GroupExpression enters an exciting partnership with Small Luxury Hotels of the World
French marketing communications agency, GroupExpression has entered into an exciting partnership with Small Luxury Hotels of the World (SLH), a prestigious collection of more than 540 boutique hotels in over 90 countries. This collaboration aims to elevate SLH’s brand positioning and expand its presence by promoting its high-end properties in France, French-speaking Belgium, and Switzerland. […]
A Week in the Life of a Traveling Zapwater Employee as Part of TLN
Zapwater Communication’s participation and involvement as a founding member of the global agency network Travel Lifestyle Network (TLN) creates a space for companies in a variety of regions to learn from and work together as a global communications system. With this comes the opportunity to collaborate on campaigns and projects to provide regional expertise and […]
Travel Lifestyle Network announces new member
Public relations agency Marelle Communications joins the Travel Lifestyle Network (TLN), a global network of independent public relations agencies specializing in the tourism and lifestyle sectors.With TLN, Marelle Communications will benefit from the expertise of more than 350 specialists on five continents to share best practices in public relations. In addition, Marelle Communications’ clients will have access to agencies from […]
Yes, there is still an appetite for travel…
The good news for travel professionals is that almost half of the world’s population with the means to travel have decided that embarking on a trip is the most effective way to shake off the cobwebs of lockdown. The bad news is that this comes with a couple of caveats. An international survey published by Travel […]
It’s not only Covid complexities…
Just as the ‘War on Terror’ changed travel and tourism forever, COVID will be changing travel for a long time to come. But the legacy of COVID is not the only complexity facing the travel industry after 2022. The global lockdown, apart from making people more interested in travel than ever before, also concentrated attention […]
Say ‘Hello’ to your new customer…
It’s the Big Travel Bounce as post-COVID travellers worldwide consult their wanderlists and head off to make up for lost time. Hotel occupancies are rising, airlines have been caught short, the service industry is scrambling to catch up. But just who exactly are these people out there, getting ready to travel? What do they want […]
5 Realities facing the Tourism Industry this Tourism Month
As the world celebrates Tourism Month this September and travel resumes after its Covid hiatus, five realities (both positive and negative) are shaping the travel and tourism industry globally, with indications that global traveller numbers only expected to exceed pre-Covid levels by 2024*.Here’s what’s been on our radar this Tourism Month: 1. Sustainable travel at the […]